I do this in two ways; either as their retained Fractional CMO or Marketing Director, working with the business or through my ‘Challenger Marketing Program’ which helps them become famous in their market segment.

I help ambitious B2B business leaders who believe in strategic marketing, to grow their business and increase sales up to 20% or more.

Do you see the value in strategic marketing leadership yet hiring a full-time senior marketer is out of reach?

Having a part-time, outsourced Marketing Director can help craft your success story.

Marketing is complex and connects all parts of the business.  Having the right strategy and mix of tactics is critical to avoid wasted time, money and lost business.

I can help craft a customised marketing strategy and action plan that creates fame for an attitude and spirit around your business. And then work with your team and partners to execute the plan.

You’ll be able to focus on the high-impact operational issues and not have to worry about the marketing. Confident in the knowledge that your unique brand and marketing strategy is being executed throughout the business.

A rising tide lifts all boats

I’m on a mission to help second tier and emerging businesses be smarter marketers and win in their market.

I help them embrace a ‘challenger brand’ state-of-mind, with a clear marketing strategy, a compelling mission and identity that attracts both customers and employees alike.

I believe firmly that it’s not a zero-sum game where one wins and another loses. An inspired and rising challenger can grow the pie so there’s more for everyone, competitors and customers alike.

I encourage winning through collaboration - with other brands, businesses, even competitors.

Because a rising tide lifts all boats.

Rise and win!

Some of the brands I have worked with over the years, either directly or as an advertising agency client:

Your external marketing director

  • A marketing expert who understands your business

  • A unique, customised solution

  • Consistent service over a fixed term

Marketing Means Business

At the start of my career, I joined the Australian Marketing Institute which at the time had a marvellous tag line – ‘Marketing means business’.

That became my touchstone. The serious and determined pursuit of commercial results – sustainable, long-term profit.

Marketing is the craft of helping people with a need, to know, like and trust your business or product to satisfy their needs and desires profitably.

Meet Dom Brandon

With a successful career in corporate marketing and advertising, Dom has worked across a variety of categories and helped many famous brands drive business growth.

After 10 years in advertising, working with brands such as McDonald’s, Arnott’s, OPSM and Burger King, Dom moved client side to run marketing teams at Ausgrid, Austar - a start-up in the subscription television industry, CommBank, Allianz and Zurich.

Dom has produced many awarding winning campaigns including the work for Allianz where he initiated the Allianz Stadium partnership and helped the retail direct business achieve double digit growth year-in-year-out. The commercial division also became the strongest brand in the broker segment.

During this time Dom was recognised as one of Australia’s top 50 CMOs and the advertising by MercerBell earned many awards including two Effies - Australia’s preeminent advertising effectiveness awards.

Today, he works with ambitious business leaders to build their brands and drive business growth through creative marketing strategies.

Dom is a Certified Practicing Marketer, a Fellow of the Australian Marketing Institute and holds a Bachelor of Business (Mktg) from Charles Sturt University and an Executive MBA from the University of Technology, Sydney.

  • “I couldn’t have asked for a better manager and mentor in Dom. He is a highly experienced, strategic and creative marketing leader who has this amazing ability to motivate his teams. He frequently went out of his way to encourage different perspectives, thinking outside the box and collaboration.”

    Karen Cheng – Senior Marketing Manager

  • “Dom possesses and exceptional blend of vision, leadership and attention to detail. Working with him was educational and he had a big influence on developing my career.”

    Russell Walsh – Head of Marketing

  • “Dom was a truly superior leader and a tremendous asset to the development of Austar, as we sought to develop the brand and launch new subscription TV services across the Australian continent. Dom was extremely thoughtful, energetic, personable, Inspirational and an accomplished strategic marketing professional.”

    Jim Venne – National Sales Director

  • “Dom was an energetic and inspirational manager who had a real talent for bringing out the best in his team. As a marketer, he was notable both for his fresh thinking and for the seemingly endless stream of new ideas he generated.”

    Stephen Craft – Executive Manager

  • “Dom has been an exceptional client. We have watched him bring his vision for the Allianz brand to life over the years. He is great at giving praise whilst also pushing the agency further with each campaign. A true collaborative partner with a long-term focus.”

    Julie Dormand – Managing Director

  • "I've had the privilege of working for Dom across two companies over many years. He is an exceptional marketer, strategist and leader who continually challenged me to create distinctive, best-in-class marketing campaigns. He empowered his teams to be brave and do what's right for the brand and the customer and demonstrated exceptional stakeholder management and problem-solving skills.”"

    Li En Wong – Senior Marketing Manager

How Dom Can Help

  • Marketing Coach

    • Challenger Marketing Program
    • Marketing audit
    • Social media

  • Marketing Projects

    • Develop a marketing plan
    • Brand strategy & refresh
    • Campaign management

  • Marketing Director

    • Retained service to develop a customised marketing strategy and lead the implementation of your marketing plan, working with your team and partners.

Book a brainstorm call

I help ambitious businesses and their leaders drive business growth through sound marketing strategy, brand building and effective communications.

Book your free
brainstorm strategy call

Book a complimentary 20 min zoom call to talk about your business and explore how Dom might help and the potential for working together.

Get in touch via email

Don’t want a face to face? Let’s chat via email instead.